Xiaomi and POCO have been side by side under one cellphone name, such as the Xiaomi POCO F2 Pro. No wonder many people think the two are the same HP brand. In fact, Xiaomi (Mi) and POCO are different.
They are not under the auspices of the company. The analogy is, they used to live under one roof, but now they have separated houses, Guys. The difference between Xiaomi and POCO can also be seen from the HP products released, you know.
For those of you who want to know the difference between these two cellphones, see the explanation, OK? Understand before buying HP.
Xiaomi and POCO relationship before until now
Xiaomi is a gadget manufacturer from Beijing China that is capable of making new breakthroughs. This is because Xiaomi has succeeded in producing cellphones at pocket-friendly prices but with quality that cannot be considered oblique.
Initially, Xiaomi had three subsidiary companies, namely Mi, Redmi and POCO. Mi focuses on producing high-end HP that targets high-class society. It looks more modern. Meanwhile, Redmi is developing a cellphone with a minimalist appearance at an economical price for the middle class (entry level).
POCO itself has been carrying flagship (upper class) gadget products from the start. However, POCO is different from Mi, which produces flagship gadgets with complete specifications.
POCO is more focused on developing one flagship section to answer the needs of gadget enthusiasts. If you pay attention, POCO HP always offers exclusive specs for those who live a lifestyle with technology.
In 2018, POCO became an independent company separated from Xiaomi. If originally the position was the same as Xiaomi Mi and Redmi, now POCO is a new company ready to enliven the HP industry. In fact, POCO Global has also become its own company since 2020.
This origin is the first difference between Xiaomi and POCO. There are still other differences that you need to pay attention to.
Segmentation of Xiaomi and POCO products
Xiaomi until now is still loyal to high-end products and affordable entry levels. Together with its two subsidiaries, Xiaomi released Mi and Redmi products.
However, not long ago Mi was renamed Xiaomi. Its famous products are Xiaomi 11 and Xiaomi 12.
Xiaomi specifically develops high-end cellphones. Meanwhile, Redmi is still focused on developing middle-class cellphones, such as the Redmi Note 11, Redmi 12.
The difference between Xiaomi and POCO can be seen in their market segmentation. POCO relies on high-end cellphones but with special specifications that gadget enthusiasts are looking for. However, POCO still prioritizes cellphones at low prices.
Typical Xiaomi and POCO display
The difference between Xiaomi and POCO appears in their appearance. HP output by Xiaomi tends to play it safe with a minimalist and modern style.
Although the design has its own characteristics, each new product offers a changing appearance. It seems that this strategy is to adjust to changes and follow the tastes of young people.
Unlike the case with POCO which is bolder and bolder. The reason is, POCO really wants to be different or rather stand out.
POCO is trying to attract attention in appearance as well as specifications. One of its uniqueness is in the camera section. On average, the camera is round in the center with a square-like top-left corner.
POCO as a HP brand for games
According to its target market, POCO wants to provide the best HP for gadget enthusiasts. Well, one of the targets is the game players.
For this reason, POCO often issues cellphones that support games, such as the POCO F3 GT and POCO F4 GT. HP POCO for playing games is usually equipped with a cooling system specification and a qualified chipset.
Understanding the differences between Xiaomi and POCO can be a provision before buying a cell phone. You can consider the HP that suits your needs. Look for the right HP specifications and prices, OK?